FORIMMEDIATERELEASE
Bebofounder,MichaelBirch,wipesthewhiteboardclean
SanFrancisco,CAAugust7,2013Bebofounder,MichaelBirchhasannouncedhisplantoretirethe
existingversionofBebowhilehisteambuildsabrandnew,freshBebo,afterhisreacquisitionofthesitein
earlyJuly.
TheannouncementfromBirchcomesintheformofaspoofcorporatevideo,whichcanbeseenat
Bebo.com.
BeboCEO,ShaanPurisaid,“ratherthanaconventionallandingpage,wethoughtitwouldbefuntodoa
spoof‘corporatevideo’thatwouldtouchonthehighsandlowsofBeboovertheyears.”
PuriandtheBeboteamworkedwithRubberRepublic,aviraladagencybasedintheUK,tocreatethevideo
thatwouldatoncebepersonal,humorous,andpokefunattheoldBebobeforemovingontothenext
chapter.Thewholeconceptwaswritten,shot,andeditedoverthecourseofaweekend.
MattGolding,FoundingPartneratRubberRepublicandDirectorofthevideosaid“everyonewastotally
committedtomakingsomethingwehopeviewerswillfindamusingandtohonourtheanarchiccreative
forcesthatthrivedonBebo.”
ShaanPuriadded,“thevideoiscertainlyedgy,butyouhavetotakerisks.There’satimeandplacetoplay
itsafe.Thisisnotthattime,northatplace.”
UserscanseethehumorousvideoatBebo.com,wheretheycanalsosignuptoreservetheirspotinthe
newBebo.ExistingBebousersarebeingassuredthattheirphotosandblogpostshavebeenarchived,and
thosewhoprovidetheiremailaddresswillreceiveaccesstodownloadtheirfilesinafewmonths.
BeboisbeingrevampedbyMichaelandXochiBirch’sidealab,TheMonkeyInferno,wheretheirteamof22
engineers,designersandproductmanagersarebuildingabrandnewBebo.
CONTACT
ShaanPuri,CEO
shaan@monkeyinferno.com
(650)5802838
ABOUTBEBO
Beboisasocialnetworkfoundedin2005byMichaelandXochiBirch,andlatersoldtoAOLfor$850min
2008.Bebohasover40millionuniquemembersworldwideandincludessocialnetworking,entertainment,
andsocialgamingrelatedfeatures.
ABOUTRUBBERREPUBLIC
RubberRepublichave12yearsexperiencemakingandsharingcontentforonlineaudiences.Theirclients
includeAudi,Gillette,Mercedes,BBC,ParamountFilmsandBodyform,forwhomtheyrecentlywona
CannesGoldLionintheCyberLions/ViralVideocategory.FormoreinformationonRubberRepublic,
contact:hannah@rubberrepublic.com.
Allproductandcompanynameshereinmaybetrademarksoftheirrespectiveowners.